ICYDK : The Local Filipino Make Up Brands

Are you familiar with these labels? In case you're not, these represent some of the well-known cosmetic brands in the Philippines owned and operated by Filipino women.

These brands represent a selection of popular cosmetic companies in the Philippines, all of which are led by Filipino women. They've gained recognition and popularity within the country's beauty industry. Not only have they made their mark by offering diverse and quality makeup products, but they've also played a significant role in showcasing the entrepreneurial prowess and creativity of Filipino women in the cosmetics sector. These brands often embody a mix of innovation, cultural influences, and a deep understanding of local beauty preferences, contributing significantly to the dynamic landscape of makeup in the Philippines.

We've compiled a selection of local labels that not only match your standards for quality but also fit well within your budget.

blk Cosmetics

Founded by actress Anne Curtis, this brand offers a range of makeup staples designed for everyday wear.

We believe beauty should be straightforward. As a makeup brand, our aim isn't to be daunting or overwhelming. Our mission is clear: Provide you with top-quality beauty products that function—offering versatile, convenient, and user-friendly formats and formulas. --blk Cosmetics

Vice Cosmetics

Created by Filipino celebrity Vice Ganda, this brand emphasizes inclusivity, offering makeup products suitable for various skin tones.

Vice Ganda, a well-known Filipino star, developed the Vice Cosmetics brand, which represents a strong commitment to diversity in the cosmetics business. The brand's mission is to celebrate diversity, thus it places a high priority on making beauty products that work with a variety of skin tones. Beyond just representation, this emphasis on inclusivity aims to make sure that every person, regardless of skin tone or complexion, can discover suitable and beautiful makeup alternatives in the Vice Cosmetics brand. The brand welcomes and celebrates individual individuality and differences, advocating for self-expression and empowerment in addition to the idea of beauty for all through its wide selection of hues and formulations.

The goals of Vice Cosmetics are highly relevant in a culture that values diversity and representation in the arts of beauty.

Belo Essentials

Belo Cosmetics is a skincare and beauty brand established by Dr. Vicki Belo, a renowned dermatologist in the Philippines. Dr. Belo is a trusted name in the field of dermatology and aesthetics, and her skincare line, Belo Essentials, reflects her expertise in catering to various skin concerns.

Belo Cosmetics focuses on providing skincare products designed to address different skin types and issues. The brand offers a range of skincare essentials, including cleansers, toners, moisturizers, sunscreens, and specialized treatments formulated to target specific concerns such as acne, pigmentation, and aging.

Ever Bilena

A long-standing favorite in the Philippines, Ever Bilena offers an extensive range of cosmetics at affordable prices.

The brand's success is due to both its variety of offers and price. Ever Bilena offers a vast array of makeup products, ranging from skincare and beauty equipment to foundations, lipsticks, and eyeshadows. In the Philippines' dynamic beauty market, Ever Bilena stays relevant and in demand by launching new products on a regular basis and keeping up of emerging trends.

Colourette Cosmetics

Known for its multi-use makeup products and emphasis on empowerment, Colourette offers versatile makeup solutions

Colourette embraces the idea of beauty as a form of self-expression. Its creative and bold approach to makeup encourages users to experiment, mix, and match products to create unique looks that reflect individuality. The brand's innovative formulations, coupled with its dedication to promoting confidence and self-expression, have resonated strongly with makeup enthusiasts and consumers seeking authentic and versatile beauty products.

KJM Cosmetics

Famous for their lip and cheek tints, KJM Cosmetics focuses on natural and locally-sourced ingredients.

One of the brand's standout features is its commitment to using natural ingredients, often sourced locally, in its formulations. KJM's lip and cheek tints are celebrated for being made from fruit extracts and other organic components, appealing to consumers who prioritize natural skincare and makeup products.

Careline Cosmetics

Geared towards the younger demographic, Careline offers fun and vibrant makeup options at affordable prices.

This brand's youthful and playful approach to beauty products makes it especially popular with teens and young adults. Careline provides a wide range of necessary beauty products, such as blushes, eyeliners, foundations, lipsticks, and more, frequently in vibrant, in-style hues. The brand's focus on remaining up to date with stylish colors and inventive formulas appeals to its target market, which is looking for reasonably priced products that follow the newest trends in makeup.

Detail Makeover

This brand provides a wide array of affordable makeup products, from foundations to eyeshadow palettes, catering to diverse makeup needs.

A well-known cosmetics business from the Philippines, Detail Makeover offers a wide variety of makeup items to suit different makeup demands and aesthetics. The brand focuses on offering creative and trend-focused beauty collections at competitive prices, enabling a broad spectrum of customers to purchase high-quality cosmetics.

A wide range of beauty basics, such as foundations, concealers, eyeshadows, lip products, and more, are available at Detail Makeover. The brand stands out for its dedication to keeping up with the latest trends in beauty, frequently launching fresh, cutting-edge items that appeal to makeup fans looking for fashionable yet adaptable solutions.

The broad range of Filipino cosmetics companies presented here creates a colorful variety of choices, each adding their own distinct flavor to the beauty sector. These brands, varying from the naturally endearing blk to the youthful vibrancy of Careline and the trend-focused innovation of Detail Makeover, all represent inclusivity, affordability, and excellence. In addition to satisfying a wide range of preferences, they encourage ethical choices, value uniqueness, and make beauty approachable for all. Essentially, these brands symbolize the constantly evolving and exciting aspects of Filipino beauty, providing plenty of choices for makeup fans who are looking for high-quality, fashionable, and authentic products.